THE REBELKID ETHOS

 

 

 

Fashion is a way of expressing yourself. At RebelKid, we believe the human body is the canvas that we paint with clothing we wear. Our fashion screams international appeal, adopting styles that have influenced owner Hardia’s every journey.

When it came to who we chose to be the faces that represent the brand, we had to break the mould. The clothing line is a cultural explosion which is meant to empower every woman wearing our apparel. The faces representing the brand brings together an explosion of dynamic women relating to everyday life – ordinary in their existence on the planet, but extraordinary in terms of their experience and their individual story.

All these amazing women have experienced some sort of challenge, be it loss, battling addiction, a threatening diagnosis or medical condition, trauma victims, experiencing forms of racial slur, combating anxiety, weight insecurities, emotional eating, divorcees or being single mothers raising children – everyone has a story. The extraordinary result is how they overcame these challenges and rose to the occasion.

RebelKid shows no discrimination against size or shape, and never boxes anyone into a specific look. More than ever, we strongly believe it’s time for women of all shapes and sizes to stand together – to show the world the power a woman possesses. In this standing together, we also show our uniqueness.

We provide the opportunity for these dynamic women to come together and embrace womanhood. Women that will not be stereotyped or put in a box, women that encourage each other to be creative, bold, gutsy and stand proud of who they are.

We’ve hand selected these amazing women to campaign for the brand, to be the rebels with a cause of self-expression.

We are now at the next phase of our exciting launch. We aim to encourage women through this campaign to show the world that the past does not define us. That as women, we refuse to be labelled despite our challenges. We choose to be the new rebels of the future, to be bold, and to believe in ourselves.

RebelKid is no ordinary label, I, Hardia Van Rensburg, am excited to be working with a group of women that are extraordinary. Our stories are the tools empowering women in bringing them into new light with great anticipation.

RebelKid women are ALL ONE. They STAND UP, DRESS UP, SHOW UP and NEVER GIVE UP!

EVERY WOMAN HAS A STORY.

 

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